Put pen to paper and brainstorm with key stakeholders to create a list of possible names. Here are five simple steps to coming up with a memorable brand name: And as a result, customers will often associate your brand name with your product and how it makes them feel.Įven trademarked brand names like Kleenex, Chapstick and Band-Aid are often used today to describe any brand in a given product category - which goes to show just how strongly we associate brand names with the product they represent. It conveys what your business stands for, what your values are and what you can offer your customers. In many ways, a brand name tells the story of your business. But a catchy, intriguing brand name has the potential to capture your audience and attract them to your website. No matter how great your product is, a forgettable brand name runs the risk of getting buried among the pack. Here we’ll dive into the most important ones to help get off to a good start.įirst impressions count, and choosing the right brand name has the ability to make or break your business. Yes, creating a good product is central to a successful business, but there are several other components to running an online store that shouldn’t be overlooked. Of course, if your goal is to increase sales and make money, you can’t simply throw a product online and hope your business takes off - you’ll need to lay some groundwork first. In this article, we’ll be covering the what, where and how of selling online so that you can be on your way to building your own online business. Nonetheless, the benefits of selling online can far outweigh the challenges: cross-border selling, access to new customers, greater flexibility and scalability - the opportunities are endless. Even for a savvy business owner, the competitive playground of ecommerce can present roadblocks that make starting an online business feel all the more daunting, from deciding what products to sell to choosing the right ecommerce platform. #Who to start skin#
In 2021, there were a total of 263 million digital buyers in the U.S., and by 2025, this number is projected to jump to 291.2 million - which means that online shopping is no longer just a luxury, but a norm.Īnd as an entrepreneur in a competitive market, you’ve likely already felt the effects of this digital transformation, and perhaps you’re looking to get some skin in the game.īut selling online isn’t always as intuitive as it seems. Cars, furniture, wedding dresses and even groceries can be shipped to your home at the click of a button. In the age of Amazon and COVID-19, there are few things you can’t buy online.
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