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Multiple forks of de-SaaSified Jetpack sprang up and quickly died. It was called a “Trojan Horse.” Critics were harsh - for reasons. Post Status joked WordPress itself would be packaged within Jetpack. Even brand new users were confused - and upset. Jetpack became a tiny app store for Automattic inside WordPress. Complaints about performance and bloat grew too, along with Jetpack's features.
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Jetpack grew and grew in size and scope - sometimes by acquiring popular free plugins that provided unique features and then died as independent projects after being acquired. Imagine what might have happened if that was how Jetpack worked from the start and had focused more on developer API support for its various services.
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It just never caught on with the WordPress professional community. Everyone from no-code site builders to developers and agencies could leverage the network on sites hosted anywhere else. Jetpack debuted with easy-to-install SaaS tools and their APIs for developers.
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Jetpack was and is a way of combining them - if only it could be a happy marriage! Install Jetpack and you have a SaaS+self-hosted WordPress hybrid - whatever “self-hosted” means in the age of “managed WordPress hosting.” (Hold onto that thought I'll come back to it.) What if Jetpack had stuck with a decentralized approach from the start? users are about 50% of all WordPress users already, so it’s fair to say that WordPress is already a SaaS-first product. It’s worth remembering that WordPress powers over 20% because it has a SaaS product already. The most successful open source projects in 2015 will combine the best of open source and SaaS. …and his prediction - or hope - for open source: To survive, open source projects need to offer some of their own centralized SaaS tools otherwise they’ll lose the low and middle end of the market. The real threat to open source’s market share is SaaS. Jetpack itself is 9 years old as of June 25! Many exits and acquisitions ago, Steve Burge shared his thoughts about Jetpack's importance to WordPress' market share back then, and the questions he asked - and the comment discussion that followed his post - are still timely and relevant.Įspecially his observation about the threat of SaaS… Lessons from nine years of Jetpack - acquiring, consolidating, and now decoupling pluginsĢ015 was a long time ago. com.Īpropos of nothing Rob Howard hasn't already said about shark-infested red oceans, I've been thinking about the consequences of trying to mirror your main threats (like SaaS website builders and hosting companies) rather than making moves only you can make (combine SaaS and open source) while drawing on a superpower - the goodwill and creativity of a diverse and inclusive community based around a shared, open source project.įor better or worse, that may sum up where Automattic, other large WordPress companies, and the WordPress ecosystem are now in terms of threats and opportunities.
org half of all WordPress users who know the difference between. That never sat well with the larger WordPress community - the fraction of us in the largely. The downside was how it blurred the distinction between SaaS WordPress (.com) and self-hosted WordPress (.org) to compete with SaaS Wix, Squarespace, etc. Whether Matt was overstating its importance or not, Jetpack surely helped fan WordPress' growth - especially with many millions of entry-level users. Jetpack surely helped fan WordPress' growth - especially with many millions of entry-level users. It took on new significance in the context of recent market share discussions. On Twitter last month, Jeff Chandler reminded the WordPress community of Sarah Gooding's terrific article stemming from Matt's remark seven years ago. Why? Because “naked” WordPress wasn't competitive with SaaS site builders like Wix and Squarespace. Speaking at Pressnomics in 2015, Matt Mullenweg claimed that without Jetpack, WordPress' market share would be in decline.
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